It’s common knowledge now that if a business wants to be successful, it needs a good website. However, good websites can be unexpectedly pricey and small businesses often don’t have a lot of spare cash lying around to pump into a top-of-the-range, high-quality website. That’s why many people turn to DIY website builders for the fraction of the cost of having one professionally developed, but this is rarely a good idea – and we’re here to tell you why.
Bad first impression
Some business owners make the mistake of thinking that having an online presence is enough and it doesn’t matter how it represents you because it won’t get many visitors. This couldn’t be more wrong. In fact, a recent report found that 89% of consumers now use the internet to inform their purchase decisions. That’s a huge percentage of your potential audience – and first impressions count.
If a potential customer’s first ‘meeting’ with your company is via a messy, poorly constructed webpage that lacks any personality then they are going to believe that these qualities are not only representative of your website, but also of your business – even if this isn’t the case.
55% of viewers will leave your website in less than 15 seconds
You might think that your carefully crafted content will convince even the most hesitant viewer that your business is worth another look, but the fact of the matter is this – if the viewer doesn’t like what they see, they won’t stick around long enough to read anything about your business at all. On average, 55% of all web traffic spends less than 15 seconds on one page, and that’s barely long enough to read the title.
“Okay,” I hear you say, “I get it, I need a good website, but what does this have to do with DIY websites?”
The fact is that having a quality website is important – and DIY websites rarely allow you to achieve that, for a number of reasons.
5 Problems With DIY Websites
#1 – Outdated Website Building Software
Many of the DIY sites use a web-based content management system (CMS) where users can login online and use the tools on this system to create their website. While this simple system is easy-to-use and is often sold as a benefit, it’s a double-edged sword because easy-to-use almost always means that you’re limited in some way, and this is certainly the case with the DIY CMS.
To keep things simple, DIY sites restrict the usability of the system. Often you can only place certain elements in specific places, or you’re not allowed to change the style of a hyperlink, or you can’t use an image as a background. Whatever the restriction, the result is the same – a website that just doesn’t utilise the techniques and technology that takes it from average and bland to something great.
#2 – Cookie-Cutter Process Means They All Look The Same
Because all of the people using these DIY sites are using the same templates, the same software and the same styles, guess how all of their websites end up looking? You’ve got it: the same. Even the most talented, creatively-minded visionary would only be able to do so much if they were only given one piece of paper, a lollipop stick and a pot of red paint. If you then gave those same tools to three, ten or a thousand people, the result would be three, ten or a thousand variants of a piece of paper with some red on it.
By the time potential customers have seen other sites just like yours (and, trust me, they have), there will be nothing left to make your business stand out. Even if what you do is really unique, your business won’t be represented as such online.
#3 – Inexperienced Designers Make Mistakes
We know the temptation of wanting to do everything yourself. It’s a natural part of setting up any new business. But, sometimes, the best thing you can do is realise when to take a step back – even if it’s a very, very small step. You wouldn’t try to do all of your own accounts (unless you are fully trained in accounting), so why take on the huge and technical challenge of designing, building and maintaining a website without even a tiny bit of help?
Many people know what they’d like their website to look like, and they get so caught up in designing their perfect vision that they forget that the website isn’t aimed at them. Professional website designers know what works and what doesn’t. They will know and understand the needs of different audiences and design websites to target the people you want to target. They will bring experience and knowledge to your vision and create a website that is the perfect balance of what you want – and what your audience needs.
#4 – No Search Engine Optimisation
Search Engine Optimisation (SEO) is so important to help your website show up in search engine results – and it’s also pretty complicated. As an amateur website builder, it’s unlikely that you’re going to know what’s needed to get your site ranking well in Google and so you probably wouldn’t give it a second thought.
The sole purpose of a website is to make potential customers aware that you exist, and to help old customers find you for repeat purchase. If your website becomes lost in the endless online world then it won’t be serving its purpose and you won’t be getting your money’s worth if no one’s visiting your site at all. SEO helps people to find your website, find your business and become your customer – so it’s too important to overlook.
#5 – Poor Value for Money
This is perhaps the most important point on the list for small businesses who can’t afford to waste what little capital they have.
DIY websites are cheap but, as with everything, you get what you pay for and DIY websites offer very little value for the sum that you pay. You are essentially paying another company for the privilege of being able to do all of their work for them.
Most DIY website building services will offer a little corner of the internet to you – and that is it.
You will pay for website hosting – but if you get larger volumes of traffic than expected, your site will crash and you will have to pay for more bandwidth.
You will pay for access to their website builder and you will have to do all of the hard graft yourself.
Most importantly, very few services offer good support. If you experience problems with your website, or come across something you don’t have the know-how to fix, you might find yourself sitting on hold for days trying to get someone to sort it out. Or worse, there might be no support available at all.
What’s the alternative?
We get it – if you can’t afford to go all out and pay for a bespoke, professionally-designed website (and they do cost thousands), it might seem like there is no other option than DIY sites. But there is an alternative.
Here at Head2Web, we meet in the middle and offer a completely bespoke, professionally-designed website that you can pay for in reasonable monthly instalments. For just a little more than paying for a DIY website builder, we will design, build, develop and maintain your website for you from scratch. And the best part? There is absolutely no catch.
After you’ve paid a small, upfront fee, we get to work building the site for you – with as much or as little input as you’d like to provide. If you’ve got a vision, we’ll follow it; if you’ve got no idea what you want, we’ll give you something you couldn’t have come up with in your wildest dreams.
What’s more, we offer genuine value for money in our pay-monthly packages. Here’s what you’ll get included with every package:
- A bespoke, custom-built website – no more matching designs
- A professional, experienced web designer
- Reliable, fast hosting
- On-site SEO to help your website show up in Google
- Unlimited design options
- Professional business email
- A FREE Domain name, and;
- Dedicated, expert support
We are currently offering free consultations with absolutely no obligation to take things further. If you’d like to make a good first impression with your website, book your complimentary consultation and chat with us today.